Since the launch of mobile technologies such the Google’s Android and Apple’s iOS, Microsoft has steadily lost its influence in the technology circles. However, word has it that Microsoft is set to make its presence felt, partially by helping mobile users run their existing Android and iOS apps on windows.
During a conference that took place in San Francisco, the Tech giant said it had created new tools that will make it possible for developers to convert apps that come in programming languages used by Android and iOS to software that can be operated on Windows 10. Windows 10 is the latest Microsoft operating system that will be launched in the summer.
According to the company’s chief executive Satya Nadella Microsoft wants to ensure that mobile users have the widest and most vibrant base to operate their apps.
This is one of the many strategies that Microsoft is taking to increase the appeal of Windows 10 to developers. Nadella says that the company recognizes that developers can change technologies into a robust ecosystem with teeming apps. The CEO says that the company knows it will not be an easy task particularly when you consider that Android and iOS currently have a grip on the mobile technology industry.
Perhaps the most exciting part of the new strategy by Microsoft is the ambitious plan to produce up to one billion devices for developers to write for in the next two to three years. This reflects major steps the company is taking to market its new operating system that can run on virtually any mobile computing device from Smartphones to PCs to the Xbox.
Microsoft has been struggling to gain market share in the smartphones and tablet industry virtually because the most talented developers have shied away from working for the company. By bringing together all types of devices to a common Windows platform, the company believes it will be on the right steps to gain market share in the lucrative apps market.
Microsoft may be having a groundbreaking plan, but it remains to be seen if developers will be impressed with the company’s approach. There is an immense difference between how mobile users operate touch screen devices and game consoles as well as PCs. Creating a universal app that will function flawlessly on all platforms may be more technically challenging than Microsoft thinks. However, the CEO says that they have a good strategy on how to roll out the program and mobile technology experts are keen to see exactly how Microsoft will do it.