If you have several different Twitter, Facebook, LinkedIn and FourSquare accounts, HootSuite is a necessary tool. You can also connect to your WordPress, MySpace, Ping.fm and Mixi accounts using HootSuite. I originally started using HootSuite as a web application to manage all my social networks, and have since installed the application on all my mobile devices including iPhone and Android. With HootSuite I am able to constantly update and monitor all of my social streams, both at work and on the go. I can monitor keywords, Twitter searches and trending topics all within the same easy-to-use dashboard.
My life has been made so much easier thanks to HootSuite, as it allows me to organize all my accounts into specified tabs where I can update my profiles, statuses, schedule posts in advance, and send messages across multiple platforms simultaneously. Another bonus to HootSuite, which really sets it apart from all other social media managers, is the app’s analytics. I can measure the performance of all my tweets and posts by tracking my shortened URLs (ow.ly). I also think owls are really cute, so that’s a plus
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