In a move that is seen as a step toward improving viewer’s experience, the Netflix mobile app is set to undergo major changes. The revamping of the app is meant to make watching binge shows a lot easier. The company announced that it will be launching a new version that will be compatible with all mobile devices running on iOS platform.
According to the information released by the company, all mobile devices operation on the iOS platform will start to auto-play the upcoming episodes of the show a customer is watching. This way, the user will be persuaded to stay within the app a little bit longer. Also, the app’s design will be interactive and will allow viewers to shift between the home screen and the homepage easily. Netflix also adds that unlike the previous version, the new app will allow faster loading of images.
Chris Jaffe, the company’s President of Product Innovation, said that the app seeks to make things “really really” simple. Jaffe also gave a hint that more updates on the app will be unveiled in the course of the year.
Jaffe notes that while Netflix is working to make sure that its customers get the best possible quality, they are aware that users may end up spending a lot of money on data if they are not connected to the Wi-Fi.
To minimize the overuse of data, Netflix’s future updates will include settings that can help customers utilize data in a more efficient manner. Jaffe points out that in the future, users will be in a position to choose between HD streaming and low-bit rate videos. Of course, videos with a lower bit rate will use less data.
In addition, the Netflix mobile app will be updated to include a feature that will enable viewers to control what they watch on TV using the mobile devices.
Netflix recently rolled out its services in more than 130 countries across the globe to allow a wider audience to access its services. Since the expansion, the company has been coming up with innovative packages that are aimed at improving its service delivery and ensuring that the company stays ahead of its competition.
The latest developments are expected to have a significant impact on the streaming service rating and customer retention. With the competition among internet TV provider scaling new height in the recent past, it is believed that Netflix will have even more enticing updates in the future if it is to cement its position as a streaming service provider.