iPad Mini & iPad Are Perfect Compliments

Nov 5, 2012 by CoolAppsMan

If you already have an iPad, are you likely to buy an iPad mini? According to a recent survey by Piper Jaffray Companies, not only are you likely to, but you are also more likely to initially purchase an iPad Mini than other consumers. It also seems that the iPad Mini is not being purchased to replace the original iPad with 75% of those surveyed planning to keep their tablet along with the mini.

In fact, the iPad and iPad Mini seem to be selling more as perfect compliments than as competitors with 72% of the surveyed iPad mini consumers citing their primary reason for purchasing the mini as it’s small size.

Reinforcing the idea that the iPad and iPad Mini are perfect compliments, 54% of iPad 3 consumers were first time buyers of the product while 42% of iPad Mini consumers were first time customers. It is also likely that those purchasing newer generation iPads are doing so to replace the previous generation, and as most iPad Mini consumers planning to keep their full size iPads that can be eliminated from the list of primary reasons to purchase an iPad Mini.

Brand loyalty may also play a role in these two products being perfect compliments as the people more likely to purchase an iPad Mini are repeat customers of Apple, Inc. The survey also shows that the newer your iPad, the more likely you are to purchase an iPad mini to compliment it. Of those surveyed, 25% of iPad Mini consumers had recently purchased an iPad 3. A short distance behind, 23% of iPad Mini consumers were owners of an iPad 2. Only 11% of iPad Mini consumers surveyed own a first-generation iPad.

The iPad Mini’s compact size and portability establishes a distinct market separate from that of the iPad tablet. Fitting perfectly between an iPad and iPhone/iPod Touch in size, it compliments both devices. The relationship between the iPad Mini and the full size iPad seems to be that of the Netbook and Laptops.

By Trinisha Richardson

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