Technology is on the verge of assuming almost every aspect of the human life with regard to making it easier to undertake varying day to day tasks. Competition may be a key driver of the ever growing discoveries; however, the insatiable need for humans to make almost everything possible with a swap on their smartphones has taken us to a whole new Level.
Mobile apps have made things relatively easier, but it seems the trend is only going to keep expanding. In this respect, Facebook reported on Monday that it is set to test its shopping tab for its mobile app, which will allow users to discover, share and purchase items more easily. This move is also aimed at revamping the company’s advertising and e-commerce ventures. Facebook, which is a leading social network, aims at increasing its revenues by weaving the ability to purchase items more tightly with marketing messages.
Through an online post, the Silicon Valley based company said that this idea is motivated by the fact that individuals are no longer joining Facebook to connect with family and friends, but also as a marketing strategy for their brands and products. The move is therefore aimed at building native experiences that will make it easier for people to discover products as well as enhance the marketing strategies of varying businesses so as to enhance more sales.
This is a timely step considering that most people in the modern day are reliant on online shopping when they need to purchase a product. The shop section on facebook’s mobile app will not only earn the company more revenues, but will also benefit the users in varying ways to make purchases or promote their businesses.
This follows the introduction of the new ad format by Facebook that enhances smooth completion of transactions inside the social network, rather than being redirected to other websites that could delay or stall the entire process. Additionally, other new products such as Carousel, which gives marketers the ability to display varying assortments of goods and links in one ad, have already been launched.
Facebook is set to start testing the shopping tab on the mobile app in the coming days to enhance easier discovery, sharing and purchasing of products that are currently only available in other locations such as newsfeeds. The shopping tab test has taken on board a number of U.S partners who may seek to expand their offerings if there are promising results. Facebook has also introduced buy buttons that are aimed at streamlining purchases inside their network.