In 2015, we have seen major improvements and changes done to the mobile apps that we are used to and also the birth of new and more efficient apps. Through the years, many people have adopted the use of mobile devices for internet connection. Some of the latest trends in the mobile application industry include;
Subtle colors
Lately many mobile app designers have toned down on the designs and colors they use on the apps. Subtle colors are being favored because the flashy colors tend to distract the user. The subtle colors have been known to help the user concentrate on the task at hand.
Apps are more personal
App marketers have taken upon themselves the task to get to know their users better. They do this by taking into account all the suggestions by the users and also monitoring the users’ history while purchasing these apps. This helps the designers of these apps to consider the preferences and needs of the users.
Adoption of video app marketing
Video streaming apps such as youtube have recently become a major advertising tool. For this year, predictions imply that at least 98% of individuals between the ages of 18-34 will be watching video content on their smartphones. Due to these figures, the video advertising market will with no doubt increase in value.
Animated elements
In the past animation was primarily used for a visual appeal, but this year we expect to see a lot of animation taking a more functional role in the apps. The use of animation is expected to add more personality to the apps as well as entertaining the users. The use of animation could also help an app stay relevant to its target market.
Wearables!
The wearable sector of the mobile industry which feature such items such as the Smart watches, Fitness trackers, and health monitors has made headlines this year. These devices which are now very popular in our homes and cars are said to be the future. Mobile apps have integrated so easily with these devices hence changing the usage of the apps.
Blurred background
The trend is not new in the world of web design, but it is quickly catching on in the mobile app development sector. This blurring effect will be very useful in creating focus on important elements in the phones and also to create a visual appeal. It will also help users to discern the interactable elements on the displays.
More scrolling
This year, the introduction of Parallax scrolling will greatly improve the users experience. Parallax scrolling is where scrolling adopts a more in-depth form as opposed to the one-dimensional scrolling in the older versions. Parallax scrolling also enhances the effect of the use of animation for the users.